[ **up: [[China]]** ] --- # Guócháo 国潮 [[2025-0315. 'guochao' 国潮 translates as “national wave” or “China fashion”|”Guochao” (国潮) translates as “national wave” or “China fashion”]].[^1] [[2025-0315. 'guochao' 国潮 translates as “national wave” or “China fashion”|’Guochao … has gained immense popularity among Chinese consumers. It represents a cultural movement celebrating Chinese heritage and homegrown brands, challenging the dominance of international labels. Guochao embodies a sense of national pride and nostalgia while incorporating contemporary aesthetics and trends.’]][^2] [^1]: Katja Sassi-Bucsit, ‘Supercharging Brand Power in China – The Rise of Guochao and Co-Branding’, *uniplan*, 29 June 2023, https://www.uniplan.com/insights/supercharging-brand-power-the-rise-of-guochao-and-co-branding. [^2]: Katja Sassi-Bucsit, ‘Supercharging Brand Power in China – The Rise of Guochao and Co-Branding’, *uniplan*, 29 June 2023, https://www.uniplan.com/insights/supercharging-brand-power-the-rise-of-guochao-and-co-branding.